Poynter’s latest eyetrack study is due out any day now… they’ve already posted a few key findings.
1. People read a high volume of story text in both print and online.
2. People read two ways: methodically or scanning.
3. Alternative story forms – like Q&A’s, timelines, short sidebars and lists – helped readers understand.
4. Bigger headlines and photos attracted print readers, but directional elements drew online readers.
5. Photos got a lot of attention in print.