» Lucasfilm

Looking back…

staci baird — Mon, 21 Sep 2009 01:52:22 +0000

I remember the day I interviewed at Lucas. I spent almost an entire day in a conference room with various folks from the online and marketing teams coming in and out… I distinctly remember Pablo, Pete and Dennis sitting across from me and drilling me about Star Wars. Okay, not exactly drilling, but more than one person asked me what I knew about Star Wars, and I felt woefully inadequate.

Eighteen months later I know more about Star Wars than I ever dreamed possible and I have a new found respect for the men and women who dedicate their work lives to keeping the story alive.

Together, Web Producer, Brooks, and I brought social media and two-way communication into the marketing mix for LucasArts. We launched LucasArts’ Twitter, several Facebook fan pages, a Wiki, several social media widgets and more than seven Web sites.

In my position as Internet Marketing Manager at LucasArts I learned a lot about people, process and video game marketing. I will never regret adding Lucas to my resume. But I’m leaving to pursue a career in journalism and to dedicate more time to teaching digital media skills to future journalists.

I admit, it’s going to feel a bit strange come Monday morning when I don’t get up, login to Webmail and then rush to catch the 43 to the Presidio. But new adventures await me…

There are so many things I could write about, but I think the story of my career at Lucas is best summarized in pictures. Some of which, I can’t show you.

1. The view from the cafeteria.

2. Dancing with the snow beast at the Lucas Holiday Party.

3. Game launches.

4. The dry erase art wars. And the promos for HezChorba.com.

5. Comic-Con. Just look at the power in that little guy’s Force choke.

6. Comic-Con parties.

7. The ILM Halloween party.

8. Starbucks in the Presidio.

9. The toys. Many of which I have brought home. Guests can catch glimpses of Darth Vader, Yoda and Chewie tucked into bookshelves all over our apartment.

10. My crazy co-workers. An eclectic group of folks who work their butts off.

Star Wars: The Clone Wars in theaters August 15

staci baird — Fri, 08 Aug 2008 21:35:17 +0000

Get tickets & showtimes

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My top 20 moments from Comic-Con 2008

staci baird — Tue, 29 Jul 2008 06:09:37 +0000

1. Invested in a Chewie backpack and an Obi-Wan told me my hair matched Chewie’s. Nice.
2. Jay got his picture taken with a slave Leia.
3. Overheard a costumed Princess Leia and Obi-Wan in a fight. “Go away! No you can’t take our picture! We’re in a fight!
4. A tiny Darth Vader and his Force choke.
5. Scored an autograph from Ask a Ninja.
6. Scored a Heroes Season II sleeve!
7. Scored Code Monkey‘s autographs, and Adam asked for my email address!
8. Witnessed guerrilla sale of “Cronic-Con” T-shirts.
9. Kicked Gavin’s ass my first time playing Star Wars The Clone Wars: Lightsaber Duels.
10. Finally scored a Comic-Con bag from WB!
11. Jay got to meet Sam Brown, got his autograph and a doodle, and had a laugh with him about the domain name ExplodingDog.com.
12. I got introduced to PvP, got the creator’s sig and a doodle from him too.
13. Saw world’s smallest Yoda.
14. Saw world’s smallest Princess Leia.
15. Attended cool Lucas rooftop party and scored schwag!
16. Saw Jonathan Frakes in person. (He’s still hot, and yes, I would.)
17. Darth Maul invited me to his “after” party.
18. Witnessed the fan excitement about The Clone Wars in person.
19. Watched the Marvel costume contest.
20. Got my picture taken with Bono. (Okay, so this isn’t exactly Comic-Con-related, and it wasn’t Bono in real life, but still, a highlight of the trip!)

The Clone Wars

staci baird — Wed, 18 Jun 2008 17:38:16 +0000

Visit the Clone Wars website to watch the latest Clone Wars movie trailer.
Learn more about characters like Ashoka Tano.
Browse the gallery of characters, vehicles, scenes and concept art.
Download avatars and wallpaper.